Hi Gidon! Thanks for the thoughtful reply.
Sorry if I got lost in the difference between a pitch and an explanation in your post. When we talk about one minute or equally short explanations of EA, I tend to think of them as pitches. In the EA world, I tend to think of long form education and discussion such as a fellowship program as an explanation. I like the distinction, but I would also suggest the line between the two isn’t clear cut. I think this is also indicated when your suggested guidelines are directed to both pitches and explanations.
My interpretation of what you wrote was that you felt that EA pitches were neither very good at attracting people nor explaining EA very well to them either, so its interesting to hear you think the pitches are good.
I like you suggestions, and I love the example of buying a car in your one minute pitch. Its a wonderful illumination of the idea that it’s “the thought that counts” in being kind, but in little else. If I was to take a step back, though, I would also argue that knowing your audience is very important for even when explaining EA, as not every person looking to learn about EA is interested in all aspects of EA. Lots of people want to do more with their donations, but dont care about epistemics or consequentialism.
Lots of students want to figure out how to use their time and energy best, but dont worry about earning to give just yet.
Others are completely preoccupied by the philosophy of the far future, and couldnt care less about giving what we can.
Some people only care about the fact that EA is so strong on factory farming, but think AI is a fantasy.
There are not that many people who are concerned with knowing the whole of EA and being able to chart it. Most of those people participate in this forum. Knowing the true state of EA is a meta question more than anything to me, and not always useful to the average supporter. (I can talk about this more, but it would take some sapce.)
What the people who need an explanation to EA probably need most an explanation of how EA is relevant to what they care about. We need to frame EA for the audience we are addressing, and until they become fully engaged in EA, a true complete charting of EA for them is probably unnecessary, and for many I suspect overwhelming.
So for me, it goes back to knowing your audience. How can EA help them be better at what they want to do? How can they help us be a better movement? That is a key to building greater engagement, in my opinion.
Also, does anyone have an up-to-date mapping of EA right now?