Executive summary: From Fauna argues that narrative work—particularly viral video storytelling—is the most neglected and high-leverage way to secure public support for cultivated meat, which is currently losing the cultural narrative to misinformation and political backlash.
Key points:
From Fauna is a nonprofit producing short-form videos to counteract misinformation and fear about cultivated meat, which dominates online narratives and has fueled bans in seven U.S. states and multiple countries.
The group’s videos have reached over 1.75 million views and 160,000 likes across TikTok, YouTube, and Instagram within 100 days of launch, achieving high engagement with minimal output and budget.
They estimate that 99% of cultivated meat funding (~$80M) goes to science and policy while under 1% supports narrative or communication work, leaving public perception dangerously under-addressed.
Each video costs under $500 to produce and can reach hundreds of thousands of viewers, which they argue makes storytelling a uniquely cost-effective intervention compared to traditional advocacy.
They seek $15K–$285K in funding to scale production, hire video staff, expand multilingual reach, and measure sentiment impact, with the lowest tier matched 1:1 and sustaining operations through early 2026.
The organization acknowledges uncertainty in predicting virality and platform algorithms but plans redundancy, cross-platform diversification, and data-driven impact tracking to mitigate these risks.
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Executive summary: From Fauna argues that narrative work—particularly viral video storytelling—is the most neglected and high-leverage way to secure public support for cultivated meat, which is currently losing the cultural narrative to misinformation and political backlash.
Key points:
From Fauna is a nonprofit producing short-form videos to counteract misinformation and fear about cultivated meat, which dominates online narratives and has fueled bans in seven U.S. states and multiple countries.
The group’s videos have reached over 1.75 million views and 160,000 likes across TikTok, YouTube, and Instagram within 100 days of launch, achieving high engagement with minimal output and budget.
They estimate that 99% of cultivated meat funding (~$80M) goes to science and policy while under 1% supports narrative or communication work, leaving public perception dangerously under-addressed.
Each video costs under $500 to produce and can reach hundreds of thousands of viewers, which they argue makes storytelling a uniquely cost-effective intervention compared to traditional advocacy.
They seek $15K–$285K in funding to scale production, hire video staff, expand multilingual reach, and measure sentiment impact, with the lowest tier matched 1:1 and sustaining operations through early 2026.
The organization acknowledges uncertainty in predicting virality and platform algorithms but plans redundancy, cross-platform diversification, and data-driven impact tracking to mitigate these risks.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.