Hi, thanks for your work! Just watched some of your videos—great quality! :)
I agree that content/awareness work is valuable. (I’ve done it for animal welfare in the past.) And I agree that good storytelling can change minds (and hearts).
You note that:
“One video can shift perceptions faster than months of policy advocacy or PR.”
What From Fauna content seems to have achieved since August seems to be: (impressive!) views and likes, organic engagement from audiences, and creators reaching out for collaborations.
My question (and I’m genuinely curious here) is, do you have any sense how much impact (e.g. in terms of perceptions shifted, behaviors changed, etc) that such public engagement translates into? And how would you track/measure this?
I appreciate that you touched on this in one of your uncertainties:
Measurement of impact on attitudes/policy: We will implement tracking (engagement, sentiment analysis, collaboration requests, language reach) and report transparently.
Smaller point: I’d be curious to see if there’s any further elaboration on how collaboration requests and language reach are an indicator of impact on attitudes/policies.
Again, I’ve done content work, and I genuinely appreciate its importance, so I’m curious to hear how you would track/measure your impact, whether it’s change in knowledge, change in attitudes, behavioral changes, etc.
Thank you so much for your comment! We really appreciate you taking the time to share your thoughts. You’re right that it is hard to track exactly how content affects public opinion. If we had the resources, we’d love to run a proper study with groups of people who watch our videos and groups who don’t, so we could measure the impact more clearly. For now, we’re doing our best with what we have and truly value the conversation around this!
Hi, thanks for your work! Just watched some of your videos—great quality! :)
I agree that content/awareness work is valuable. (I’ve done it for animal welfare in the past.) And I agree that good storytelling can change minds (and hearts).
You note that:
I think this can happen with certain people. At the same time, my intuition is that most people probably need more than 1 piece of content/influence to change their minds. E.g. @Michaël Trazzi argues that “in order to fully understand AI Safety arguments, you actually need a great deal of repeated exposure.” And I believe this extends beyond AI safety to other causes, including animal welfare, too.
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What From Fauna content seems to have achieved since August seems to be: (impressive!) views and likes, organic engagement from audiences, and creators reaching out for collaborations.
My question (and I’m genuinely curious here) is, do you have any sense how much impact (e.g. in terms of perceptions shifted, behaviors changed, etc) that such public engagement translates into? And how would you track/measure this?
I think this is one of the major challenges of communications/content work—it’s so hard to know whether you’ve changed minds (if yes, how much?), and arguably more importantly, behaviors. Some folks in the AI safety space are trying to quantify the impact of their video work. (See How cost-effective are AI safety YouTubers?, which I think is a start, and not complete; and Rethinking The Impact Of AI Safety Videos: Extending Austin & Marcus’ framework)
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I appreciate that you touched on this in one of your uncertainties:
Smaller point: I’d be curious to see if there’s any further elaboration on how collaboration requests and language reach are an indicator of impact on attitudes/policies.
Again, I’ve done content work, and I genuinely appreciate its importance, so I’m curious to hear how you would track/measure your impact, whether it’s change in knowledge, change in attitudes, behavioral changes, etc.
Thank you so much for your comment! We really appreciate you taking the time to share your thoughts. You’re right that it is hard to track exactly how content affects public opinion. If we had the resources, we’d love to run a proper study with groups of people who watch our videos and groups who don’t, so we could measure the impact more clearly. For now, we’re doing our best with what we have and truly value the conversation around this!