Executive summary: FarmKind’s diet offset calculator, initially a side project, has become an effective tool for engaging donors by allowing meat-eaters to offset their diet’s impact on farmed animals through donations, leveraging the success of carbon offset models to encourage effective giving.
Key points:
Concept and Functionality: The calculator estimates how much a person would need to donate to offset the harm their diet causes to farmed animals, based on data on animal farming and charity cost-effectiveness.
Engagement Potential: It provides a way for people who care about animal suffering but are unwilling to change their diet to contribute meaningfully, reducing cognitive dissonance and defensive reactions.
Successful Model Parallel: The approach mirrors carbon offsetting, a fundraising model that raised $2 billion in 2020, showing potential for expanding donor engagement in animal welfare.
Broader Advocacy Benefits: The donation-based approach enables influencers to promote farmed animal welfare without triggering backlash associated with diet change advocacy.
Impact Example: Bentham’s Bulldog, a small but engaged Substack blogger, successfully drove significant donations through a single post promoting the calculator.
Actionable Steps: Users can try and share the calculator, help introduce it to wider audiences via social media and content platforms, and share relevant quotes to aid outreach efforts.
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Executive summary: FarmKind’s diet offset calculator, initially a side project, has become an effective tool for engaging donors by allowing meat-eaters to offset their diet’s impact on farmed animals through donations, leveraging the success of carbon offset models to encourage effective giving.
Key points:
Concept and Functionality: The calculator estimates how much a person would need to donate to offset the harm their diet causes to farmed animals, based on data on animal farming and charity cost-effectiveness.
Engagement Potential: It provides a way for people who care about animal suffering but are unwilling to change their diet to contribute meaningfully, reducing cognitive dissonance and defensive reactions.
Successful Model Parallel: The approach mirrors carbon offsetting, a fundraising model that raised $2 billion in 2020, showing potential for expanding donor engagement in animal welfare.
Broader Advocacy Benefits: The donation-based approach enables influencers to promote farmed animal welfare without triggering backlash associated with diet change advocacy.
Impact Example: Bentham’s Bulldog, a small but engaged Substack blogger, successfully drove significant donations through a single post promoting the calculator.
Actionable Steps: Users can try and share the calculator, help introduce it to wider audiences via social media and content platforms, and share relevant quotes to aid outreach efforts.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.