I was thinking that you can always use a name that’s different from the legal name. E.g., GiveWell’s legal entity is called “The Clear Fund” but nobody cares/knows. Similarly, the Future of Humanity Institute has a “Centre for the Governance of AI” which isn’t a separate legal entity. So it seems like the brand (and/or shorthand term) you use publicly is somewhat independent of the legal name.
I was thinking that you can always use a name that’s different from the legal name. E.g., GiveWell’s legal entity is called “The Clear Fund” but nobody cares/knows. Similarly, the Future of Humanity Institute has a “Centre for the Governance of AI” which isn’t a separate legal entity. So it seems like the brand (and/or shorthand term) you use publicly is somewhat independent of the legal name.