re: United Way—yes, it is a horribly ineffective organization compared to EA charities, certainly, but I was actually referencing their model—they are an intermediary between their selected causes and individual donors, like GWWC, they have a tailored list of causes to pledge to, like GWWC, and a giant part of their model is time period pledging, like GWWC. I just think their similarities would be a more apt comparison for cost effectiveness on email acquisition (or better, member/pledge acquisition).
I don’t have their numbers, but its a pretty scrutinized organization and I think the comparison, frankly, is also campaign opportunity for an org like GWWC that is actually doing it better… maybe worth a poke around.
re: United Way—yes, it is a horribly ineffective organization compared to EA charities, certainly, but I was actually referencing their model—they are an intermediary between their selected causes and individual donors, like GWWC, they have a tailored list of causes to pledge to, like GWWC, and a giant part of their model is time period pledging, like GWWC. I just think their similarities would be a more apt comparison for cost effectiveness on email acquisition (or better, member/pledge acquisition).
I don’t have their numbers, but its a pretty scrutinized organization and I think the comparison, frankly, is also campaign opportunity for an org like GWWC that is actually doing it better… maybe worth a poke around.