I indeed meant that it’s counterfactual in the sense davidc and gcmn mentioned, i.e. the same sense as Facebook’s Giving Tuesday matches, namely that the matching funds are available for any 501(c)(3) nonprofit, so by donating you can redirect the matching funds from the nonprofits that others who might participate in this support to nonprofits that will use the money more cost-effectively. I.e. The money is not going to your chosen nonprofits regardless—it will go to whatever nonprofits others who participate in this match donate to. (Possibly it won’t all be spent, in which case I’d guess it’d roll over to future Every.org giveaways or be returned to the funder or something, but I’d be surprised if it wasn’t all used up by the end of the month.)
I indeed meant that it’s counterfactual in the sense davidc and gcmn mentioned, i.e. the same sense as Facebook’s Giving Tuesday matches, namely that the matching funds are available for any 501(c)(3) nonprofit, so by donating you can redirect the matching funds from the nonprofits that others who might participate in this support to nonprofits that will use the money more cost-effectively. I.e. The money is not going to your chosen nonprofits regardless—it will go to whatever nonprofits others who participate in this match donate to. (Possibly it won’t all be spent, in which case I’d guess it’d roll over to future Every.org giveaways or be returned to the funder or something, but I’d be surprised if it wasn’t all used up by the end of the month.)