Thanks Geoffrey. I would be supportive of efforts aimed at this demographic. My immediate thought is that we might face more resistance from baked in attitudes e.g. ‘giving should be local’ - but I have been pleasantly surprised by how many people in their forties and fifties have started donations after One for the World corporate talks.
Also worth noting that some cause areas like animal welfare have fared better with this ‘old money’ demographic.
Thanks Geoffrey. I would be supportive of efforts aimed at this demographic. My immediate thought is that we might face more resistance from baked in attitudes e.g. ‘giving should be local’ - but I have been pleasantly surprised by how many people in their forties and fifties have started donations after One for the World corporate talks.
Also worth noting that some cause areas like animal welfare have fared better with this ‘old money’ demographic.