Executive summary: Factory farming receives disproportionately little media coverage compared to other major issues, which allows the industry to avoid public scrutiny and maintain the status quo; increasing public discussion through various media and influencer strategies could help address this problem.
Key points:
Media coverage of factory farming has not grown relative to general agricultural reporting, unlike coverage of climate change.
Undercover investigations, once effective at generating media attention, have declined in impact since 2018.
Strategies to increase media coverage include innovating tactics, providing credible data, focusing on new developments, and building relationships with journalists.
Engaging influencers like public intellectuals, podcast hosts, and celebrities could help amplify the message.
Developing an effective narrative is crucial, focusing on widely agreed-upon issues like animal sentience and welfare, while keeping the message positive and solutions-oriented.
The movement should engage people as citizens who can support political and corporate change, not just as consumers making dietary choices.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, andcontact us if you have feedback.
Executive summary: Factory farming receives disproportionately little media coverage compared to other major issues, which allows the industry to avoid public scrutiny and maintain the status quo; increasing public discussion through various media and influencer strategies could help address this problem.
Key points:
Media coverage of factory farming has not grown relative to general agricultural reporting, unlike coverage of climate change.
Undercover investigations, once effective at generating media attention, have declined in impact since 2018.
Strategies to increase media coverage include innovating tactics, providing credible data, focusing on new developments, and building relationships with journalists.
Engaging influencers like public intellectuals, podcast hosts, and celebrities could help amplify the message.
Developing an effective narrative is crucial, focusing on widely agreed-upon issues like animal sentience and welfare, while keeping the message positive and solutions-oriented.
The movement should engage people as citizens who can support political and corporate change, not just as consumers making dietary choices.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.