I take it that, at least at this stage, the recipients would be GD recipients anyway and the directed giving is replacing “secular” monies that would have been given to the same people. There’s some extra overhead for getting these new donors on board, but that’s the nature of fundraising.
I take it that, at least at this stage, the recipients would be GD recipients anyway and the directed giving is replacing “secular” monies that would have been given to the same people. There’s some extra overhead for getting these new donors on board, but that’s the nature of fundraising.