On a related note, has someone looked into the cost-effectiveness of funding new podcasts vs. convincing mainstream ones to produce more impactful content, similarly to how OpenPhil funded Kurzgesagt?
For instance, has anyone tried to convince people like Lex Fridman who has already interviewed MacAskill and Bostrom, to interview more EA-aligned speakers?
My current analysis gives roughly an audience of 1-10M per episode for Lex, and I’d expect that something around $20-100k per episode would be enough of an incentive.
In comparison, when giving $10k to start a podcast, the potential reach is maybe 100-10k per episode after 10 episodes, but maybe the EV is higher because most of the impact is after those 10 first episodes. Also, the core audience is more willing to update their models and benefit from the podcast than eg the average Lex Fridman listener.
Another counterargument woud be that Lex already interviews people like MacAskill and Bostrom so the marginal impact of an additional one is low, and EA-aligned impactful speakers already manage to get on mainstream media to do outreach anyway (eg Will going on cable cable TV for WWOTF).
On a related note, has someone looked into the cost-effectiveness of funding new podcasts vs. convincing mainstream ones to produce more impactful content, similarly to how OpenPhil funded Kurzgesagt?
For instance, has anyone tried to convince people like Lex Fridman who has already interviewed MacAskill and Bostrom, to interview more EA-aligned speakers?
My current analysis gives roughly an audience of 1-10M per episode for Lex, and I’d expect that something around $20-100k per episode would be enough of an incentive.
In comparison, when giving $10k to start a podcast, the potential reach is maybe 100-10k per episode after 10 episodes, but maybe the EV is higher because most of the impact is after those 10 first episodes. Also, the core audience is more willing to update their models and benefit from the podcast than eg the average Lex Fridman listener.
Another counterargument woud be that Lex already interviews people like MacAskill and Bostrom so the marginal impact of an additional one is low, and EA-aligned impactful speakers already manage to get on mainstream media to do outreach anyway (eg Will going on cable cable TV for WWOTF).