As someone who was heavily involved in GWWC over that period, I think the explanation that we got much better at converting staff hours into new members is a large part of the explanation for membership growth suddenly rising much faster from mid-2013.
The package of things we were working on before that wasn’t so effective at getting people all the way to joining.
The other contributing factor is probably a growing general interest in effective altruism (for which GWWC can claim some but certainly not all of the credit).
Hey jayd, basically we try to have people working on broad outreach (events, social media, media coverage, chapters) and then someone else working on taking the emails and names we get, and contacting people individually to ask them to become members. This often involves lengthy email exchanges to discuss their reservations. We have found persistence works well, and doesn’t bother almost anyone, as people are more often procrastinating than refusing.
Basically, before mid-2013 we were not systematically doing this personal follow-up, so it is no surprise we weren’t getting many people to sign on the dotted line.
As someone who was heavily involved in GWWC over that period, I think the explanation that we got much better at converting staff hours into new members is a large part of the explanation for membership growth suddenly rising much faster from mid-2013.
The package of things we were working on before that wasn’t so effective at getting people all the way to joining.
The other contributing factor is probably a growing general interest in effective altruism (for which GWWC can claim some but certainly not all of the credit).
Thanks that’s interesting. What’s the current package of ways of getting people to join and how long does it normally take?
Hey jayd, basically we try to have people working on broad outreach (events, social media, media coverage, chapters) and then someone else working on taking the emails and names we get, and contacting people individually to ask them to become members. This often involves lengthy email exchanges to discuss their reservations. We have found persistence works well, and doesn’t bother almost anyone, as people are more often procrastinating than refusing.
Basically, before mid-2013 we were not systematically doing this personal follow-up, so it is no surprise we weren’t getting many people to sign on the dotted line.