My sense is that the companies which have managed to be impactful and profitable create products which require substantial capital investment but which are profitable while still having massive positive externalities if created. Importantly “we will create X, but after having created X we will go on to create Y and Y will be good for the world” seems to have a pretty dubious track record.
(I guess this is an elaborate way of saying “impact + profit” companies work if and only if there aren’t market failures.)
I have a general bias in favor of focus and simplicity, which makes me think that people should usually focus either on EtG or impact but not both, but it’s really hard to give universal advice here. I think if I were you I would just BOTEC out the value of the two products you are considering, and then do the one which has the higher number.
My sense is that the companies which have managed to be impactful and profitable create products which require substantial capital investment but which are profitable while still having massive positive externalities if created. Importantly “we will create X, but after having created X we will go on to create Y and Y will be good for the world” seems to have a pretty dubious track record.
(I guess this is an elaborate way of saying “impact + profit” companies work if and only if there aren’t market failures.)
I have a general bias in favor of focus and simplicity, which makes me think that people should usually focus either on EtG or impact but not both, but it’s really hard to give universal advice here. I think if I were you I would just BOTEC out the value of the two products you are considering, and then do the one which has the higher number.