Perhaps more EA orgs—like GiveWell, ACE, and FHI—should have their own publicity arms that operate independently of CEA
I think GiveWell (at least, and maybe ACE too) is already very independent of CEA. The fact that they also haven’t done mass media outreach is probably a result of an independent assessment that it isn’t particularly in their interests to do so. They do have significant marketing and media outreach, e.g. I’ve seen YouTube sponsorships, and I know they’re on podcasts sometimes, so I feel safe guessing that media exposure they haven’t had is because they haven’t pursued it rather than because they don’t have the expertise to do so.
I think GiveWell (at least, and maybe ACE too) is already very independent of CEA. The fact that they also haven’t done mass media outreach is probably a result of an independent assessment that it isn’t particularly in their interests to do so. They do have significant marketing and media outreach, e.g. I’ve seen YouTube sponsorships, and I know they’re on podcasts sometimes, so I feel safe guessing that media exposure they haven’t had is because they haven’t pursued it rather than because they don’t have the expertise to do so.