This is very helpful and interesting, thank you for the information! Would most/all of the follow-up campaigns that THL have done be findable online? For instance, when I search stores like “Trader Joe’s cage free” I don’t find much besides things from 2016, and I assumed that meant that there weren’t follow-up campaigns. Is that impression probably right?
I’m glad it was helpful! No, the follow-up would not necessarily be online, unfortunately. It’s something we track internally for our own strategic purposes and impact assessment. But a lot of progress is made through behind-the-scenes negotiations—we only launch public campaigns if companies don’t make progress during the negotiation phase. And if there is a public campaign, sometimes part of the final negotiation is that we agree to take all our public materials down in exchange for the company publicly reporting its progress.
Trader Joe’s is a bit of a weird example—it seems like they are making progress (they have lots of in-store signage, for example) but they haven’t publicly reported their cage-free progress. But since we suspect they’re already making progress, they wouldn’t be a particularly meaningful campaign target. So your suspicion about Trader Joe’s is right, there haven’t been follow-up campaigns, but you couldn’t generalize that to other companies.
This is very helpful and interesting, thank you for the information! Would most/all of the follow-up campaigns that THL have done be findable online? For instance, when I search stores like “Trader Joe’s cage free” I don’t find much besides things from 2016, and I assumed that meant that there weren’t follow-up campaigns. Is that impression probably right?
I’m glad it was helpful! No, the follow-up would not necessarily be online, unfortunately. It’s something we track internally for our own strategic purposes and impact assessment. But a lot of progress is made through behind-the-scenes negotiations—we only launch public campaigns if companies don’t make progress during the negotiation phase. And if there is a public campaign, sometimes part of the final negotiation is that we agree to take all our public materials down in exchange for the company publicly reporting its progress.
Trader Joe’s is a bit of a weird example—it seems like they are making progress (they have lots of in-store signage, for example) but they haven’t publicly reported their cage-free progress. But since we suspect they’re already making progress, they wouldn’t be a particularly meaningful campaign target. So your suspicion about Trader Joe’s is right, there haven’t been follow-up campaigns, but you couldn’t generalize that to other companies.