This might be a stupid question, but do you know if anyone looked at how many new activists can a documentary make? :) I met some people who were animal activists because they watched some inspiring movies about animal suffering. I wonder if despite the fact that the movies don’t work as a thing that makes people change their diet, they might make some very specific people into animal activists? :) Probably the cost of producing them would not justify the results of getting like 100 activists out of one movie. But on the other hand, if the activist will later work in an organization that leads to a major policy change in a country, maybe it is worth it? :) Just some fun speculations about flow-through effects :) I wonder also about things like effects on the press coverage of animal-related topics, effects on influencers and celebrities, effects on the perception of animal suffering (e.g. would there more likely vote on a law that e.g. forbade using crates in farming systems, or more likely sign a petition to the government). We all know by now that habits are very hard to change, but opening minds to a different viewpoint—maybe not as hard.
Yes, we did and found no meaningful increases in interest in animal activism, including voting intentions. Full questions available in in the supplementary materials.
This might be a stupid question, but do you know if anyone looked at how many new activists can a documentary make? :) I met some people who were animal activists because they watched some inspiring movies about animal suffering. I wonder if despite the fact that the movies don’t work as a thing that makes people change their diet, they might make some very specific people into animal activists? :) Probably the cost of producing them would not justify the results of getting like 100 activists out of one movie. But on the other hand, if the activist will later work in an organization that leads to a major policy change in a country, maybe it is worth it? :) Just some fun speculations about flow-through effects :) I wonder also about things like effects on the press coverage of animal-related topics, effects on influencers and celebrities, effects on the perception of animal suffering (e.g. would there more likely vote on a law that e.g. forbade using crates in farming systems, or more likely sign a petition to the government). We all know by now that habits are very hard to change, but opening minds to a different viewpoint—maybe not as hard.
Yes, we did and found no meaningful increases in interest in animal activism, including voting intentions. Full questions available in in the supplementary materials.