Epistemic Status : I just read a Twitter thread on it and I found the idea interesting. So I’m sharing it for this. But it’s still very plausible I’m wrong.
I feel like it might be worth considering this: https://www.crowdfunder.co.uk/p/give-russians-real-news-about-ukraine-using-ads It’s basically an ad campaign to raise awareness among Russian on what happens in Ukraine. It looks like the project has committed to a high degree of transparency. So I’d say that there are two main plausible paths to impact: - The direct impact of the campaign. It looks like in this context, the marginal value of information might be high because if many people update (which is plausible), it might put pressure on Putin and lead him to lower his expectations on Ukraine. - The informative impact: I’d be curious to have detailed data on this kind of ad campaign. I feel like it hasn’t been tried a lot yet, and I wonder how effective it could be. Given the announced transparency of this project, it’s likely that it could give us a better idea of how efficient it is (via the click rate for instance). That said, it might be hard to track the actual impact of that on Russia’s policy. So my guess is that it would provide a lot of information only if it’s very efficient or very inefficient.
Epistemic Status : I just read a Twitter thread on it and I found the idea interesting. So I’m sharing it for this. But it’s still very plausible I’m wrong.
I feel like it might be worth considering this: https://www.crowdfunder.co.uk/p/give-russians-real-news-about-ukraine-using-ads
It’s basically an ad campaign to raise awareness among Russian on what happens in Ukraine. It looks like the project has committed to a high degree of transparency.
So I’d say that there are two main plausible paths to impact:
- The direct impact of the campaign. It looks like in this context, the marginal value of information might be high because if many people update (which is plausible), it might put pressure on Putin and lead him to lower his expectations on Ukraine.
- The informative impact: I’d be curious to have detailed data on this kind of ad campaign. I feel like it hasn’t been tried a lot yet, and I wonder how effective it could be. Given the announced transparency of this project, it’s likely that it could give us a better idea of how efficient it is (via the click rate for instance). That said, it might be hard to track the actual impact of that on Russia’s policy. So my guess is that it would provide a lot of information only if it’s very efficient or very inefficient.