A press release heralding the launch of Henry Elkus’ startup Helena — which said it “brings together global influencers to create positive world change,” but remained, at best, hazy on exactly how — also claimed that luminaries from pop star Selena Gomez to Gen. Stanley McChrystal were on board in various roles.
But when we asked Gomez’s publicist about her role, we got a curt, “She’s not involved.”
Henry explained the discrepancy to Page Six: “Selena was asked directly to be part of the group. We haven’t been dealing with her press team.”
Gawker reported that a prominent Harvard scholar, Jennifer McCrea, also denied being involved, saying through her rep, “It must be a different Jennifer McCrea.” Henry oddly countered to Page Six, “We’ve had the pleasure of working with Jennifer McCrea since last October.”
The most relevant bit of the Page Six article: