I think the right econ-jargon way to think about this is that they are “complements in production”: The activities that promote skin-to-skin contact make it very natural to also promote breastfeeding. Indeed, that’s one part of why skin-to-skin contact is helpful! It would be odd to have a skin-to-skin promotion program that doesn’t also promote breastfeeding, I mean.
Maybe implicit in your question is the guess that the nurses more or less tell the moms about skin-to-skin contact and then they go along their way and do it. But in fact, the skin-to-skin part is pretty labor intensive too, because it requires keeping the moms present in the hospital and engaged in the effort, instead of giving up and going home. Yes, there’s some troubleshooting (the angle, the KMC wrap, …). But more than that, there’s a lot of cheerleading (“How’s it going?” “You’re doing great!” “Keep it up!”), which is often a big part of good nursing care, and especially here. Part of what the program is doing—by helping the moms have what they need in terms of food, bathroom opportunities, and encouragement—is helping the moms feel good about the long slog of getting these babies up to a safer weight and ready to eat and grow.
I ran this question by a colleague who wrote back: “I think [mere] information campaigns that show parents doing KMC for LBW babies in healthcare settings and at home would be a good idea, and I think that having non-nursing staff (say ward ayas) teaching parents KMC in a hospital setting would be better than not doing so, but I don’t think we should expect large effects.
“It takes time for the mothers to learn positioning and wrapping (KMC can be unsafe without these inputs), and the constant checking and temperature measurement and encouragement matter to getting mothers to do enough hours.
“I would say, if you have the option of using trained nursing staff, you should. If you don’t, then by all means give people the [mere] information that prolonged skin to skin contact is beneficial for their LBW newborn. But it is not a close second best.”
Thanks a lot for the detailed response Dean! The details on the motivational help that nurses provide make it clear that there’s much less of an arbitrage opportunity/free lunch than I’d hoped (as is often the case with mere info).
Thanks again for all the great work (including on OD, I learned a lot from where India goes)!
I think the right econ-jargon way to think about this is that they are “complements in production”: The activities that promote skin-to-skin contact make it very natural to also promote breastfeeding. Indeed, that’s one part of why skin-to-skin contact is helpful! It would be odd to have a skin-to-skin promotion program that doesn’t also promote breastfeeding, I mean.
Maybe implicit in your question is the guess that the nurses more or less tell the moms about skin-to-skin contact and then they go along their way and do it. But in fact, the skin-to-skin part is pretty labor intensive too, because it requires keeping the moms present in the hospital and engaged in the effort, instead of giving up and going home. Yes, there’s some troubleshooting (the angle, the KMC wrap, …). But more than that, there’s a lot of cheerleading (“How’s it going?” “You’re doing great!” “Keep it up!”), which is often a big part of good nursing care, and especially here. Part of what the program is doing—by helping the moms have what they need in terms of food, bathroom opportunities, and encouragement—is helping the moms feel good about the long slog of getting these babies up to a safer weight and ready to eat and grow.
I ran this question by a colleague who wrote back: “I think [mere] information campaigns that show parents doing KMC for LBW babies in healthcare settings and at home would be a good idea, and I think that having non-nursing staff (say ward ayas) teaching parents KMC in a hospital setting would be better than not doing so, but I don’t think we should expect large effects.
“It takes time for the mothers to learn positioning and wrapping (KMC can be unsafe without these inputs), and the constant checking and temperature measurement and encouragement matter to getting mothers to do enough hours.
“I would say, if you have the option of using trained nursing staff, you should. If you don’t, then by all means give people the [mere] information that prolonged skin to skin contact is beneficial for their LBW newborn. But it is not a close second best.”
Thanks a lot for the detailed response Dean! The details on the motivational help that nurses provide make it clear that there’s much less of an arbitrage opportunity/free lunch than I’d hoped (as is often the case with mere info).
Thanks again for all the great work (including on OD, I learned a lot from where India goes)!