1) I think it’s really important to distinguish between speed GG (basically tabling events) and longer GG workshops. Groups have had success with both approaches, but they accomplish very different things. Speed GGs are really about starting a lot of conversations, getting people onto mailing lists, and trying to identify a small percentage who seem like they might buy in a lot. GG workshops are about digging into the ideas behind high impact giving, and trying to get people on board with them.
2) This upcoming semester we’ll be working with One for the World to collect a lot of great data on how GG work for groups (pledges, attendance, subscriptions, etc, absolute and relative to a control). This will incorporate a lot of improvements that have been made over the years, and should be the most representative of what groups could reasonably expect going forward.
3) There’s a field experiment from a few years back that found groups running GG workshops attracted more attendees than speaker events, especially if the speaker wasn’t a VIP (such as a charity CEO)
(I founded and operated the Giving Game Project and continue to advise it).
Thanks for writing this, great resource!
Couple of things to note re: Giving Games
1) I think it’s really important to distinguish between speed GG (basically tabling events) and longer GG workshops. Groups have had success with both approaches, but they accomplish very different things. Speed GGs are really about starting a lot of conversations, getting people onto mailing lists, and trying to identify a small percentage who seem like they might buy in a lot. GG workshops are about digging into the ideas behind high impact giving, and trying to get people on board with them.
2) This upcoming semester we’ll be working with One for the World to collect a lot of great data on how GG work for groups (pledges, attendance, subscriptions, etc, absolute and relative to a control). This will incorporate a lot of improvements that have been made over the years, and should be the most representative of what groups could reasonably expect going forward.
3) There’s a field experiment from a few years back that found groups running GG workshops attracted more attendees than speaker events, especially if the speaker wasn’t a VIP (such as a charity CEO)
(I founded and operated the Giving Game Project and continue to advise it).