Comparison is helpful. Lead exposure is estimated to kill 1.5 million people but receives only $15m in funding is compelling to people who can put those numbers in perspective. But lead exposure is estimated to kill more people than HIV/​AIDS and malaria combined, but receives ~1,000x less funding is much more universally powerful.
Thanks ajyl! I think the biggest takeaway for me is that you can do a bit of storytelling without compromising on rigor /​ honesty.
The ITN framework is compelling and appeals to people outside EA.
Jenna Forsyth’s work in Bangladesh really resonated with people. Combining that story with an estimate of 20,000 lives saved seemed to hit home for a lot of folks.
Comparison is helpful. Lead exposure is estimated to kill 1.5 million people but receives only $15m in funding is compelling to people who can put those numbers in perspective. But lead exposure is estimated to kill more people than HIV/​AIDS and malaria combined, but receives ~1,000x less funding is much more universally powerful.
I think focusing on our plan in the funding proposal (measurement, mitigation, mainstreaming), and setting measurable goals against that was helpful.