Phase one of the campaign was focused just on impressions, engagements and cost per engagement. Once we established strong metrics at the top of the marketing funnel, we moved on.
In phase two, we dove into acquiring newsletter subscribers and page followers and likes. Once we had these dialed in we progressed.
Phase 3 focused on bottom of funnel metrics like e-mail open rates as well as growing career advising applications.
Phase one of the campaign was focused just on impressions, engagements and cost per engagement. Once we established strong metrics at the top of the marketing funnel, we moved on.
In phase two, we dove into acquiring newsletter subscribers and page followers and likes. Once we had these dialed in we progressed.
Phase 3 focused on bottom of funnel metrics like e-mail open rates as well as growing career advising applications.