On alt proteins, if we ever substantially beat price parity (say by 50%), itās just hard for me to see how we wouldnāt get mass consumer adoption.
For an exact substitute like precision fermented egg whites I think I agree. But alt proteins are usually more like the difference between eating different animals (turkey bacon instead of pig bacon) and people often pay >>2x for preferred animals. Even if this gets down to only as different as cuts of meat within a given animal people often pay >>2x for specific cuts. And then people really love variety, so while I see a path to replacing say 2ā3 of a typical personās meat consumption the remaining portion is far harder.
I agree with your scenario. I still think itās plausible that if 2ā3 of most peopleās meat consumption was replaced, people would come around to the idea that they can reduce factory farming at no cost to their convenience. Hopefully this would lead to an erosion of peopleās defense mechanisms around animal welfare, helping animal welfare take off as a mass movement like historical successful ethical movements. But thatās totally speculative and not grounded in much other than desperation.
Also for the record, I hope you know I donāt consider you among āmost peopleā hereāI respect you as a person and the sincerity of your views on animal consciousness.
For an exact substitute like precision fermented egg whites I think I agree. But alt proteins are usually more like the difference between eating different animals (turkey bacon instead of pig bacon) and people often pay >>2x for preferred animals. Even if this gets down to only as different as cuts of meat within a given animal people often pay >>2x for specific cuts. And then people really love variety, so while I see a path to replacing say 2ā3 of a typical personās meat consumption the remaining portion is far harder.
I agree with your scenario. I still think itās plausible that if 2ā3 of most peopleās meat consumption was replaced, people would come around to the idea that they can reduce factory farming at no cost to their convenience. Hopefully this would lead to an erosion of peopleās defense mechanisms around animal welfare, helping animal welfare take off as a mass movement like historical successful ethical movements. But thatās totally speculative and not grounded in much other than desperation.
Also for the record, I hope you know I donāt consider you among āmost peopleā hereāI respect you as a person and the sincerity of your views on animal consciousness.