As kbog has already expressed similar thoughts, I’m also quite concerned the description “superdonor” is quite offputting.
If at all, I’d prefer something that doesn’t signal moral superiority as much, e.g. “’I’ve decided to donate 10% of my income—ask me why!”. But in general I’m not particularly convinced that this is a good strategy at all.
Thanks for the feedback! I replied to the specific concerns raised by kblog below.
Good idea about the additional quote, I will put that into the hopper for our further work! Our broader orientation is to create a wide variety of quotes/images. Marketing literature strongly suggests that the best strategy is audience segmentation, so having different content for different audiences. Thus, we’ll create a variety of shirts with different slogans.
As kbog has already expressed similar thoughts, I’m also quite concerned the description “superdonor” is quite offputting.
If at all, I’d prefer something that doesn’t signal moral superiority as much, e.g. “’I’ve decided to donate 10% of my income—ask me why!”. But in general I’m not particularly convinced that this is a good strategy at all.
(I also don’t find the design very appealing.)
Thanks for the feedback! I replied to the specific concerns raised by kblog below.
Good idea about the additional quote, I will put that into the hopper for our further work! Our broader orientation is to create a wide variety of quotes/images. Marketing literature strongly suggests that the best strategy is audience segmentation, so having different content for different audiences. Thus, we’ll create a variety of shirts with different slogans.
What would you like to change about the design?