This thought crossed my mind as well. On the flip side, there is also already a market for tofu, supermarkets know where to put it and consumers know what it is. Though some hate it, some also like it and might be more easily enticed to try a new kind of it, than something completely unfamiliar. On the other hand, if most of the benefit is in replacing meat, it certainly seems like appearing to people who don’t like current forms of tofu would be valuable. Maybe there is some way to do both?
This thought crossed my mind as well. On the flip side, there is also already a market for tofu, supermarkets know where to put it and consumers know what it is. Though some hate it, some also like it and might be more easily enticed to try a new kind of it, than something completely unfamiliar. On the other hand, if most of the benefit is in replacing meat, it certainly seems like appearing to people who don’t like current forms of tofu would be valuable. Maybe there is some way to do both?