I think Cornelius and Lumpyproletariat make good points, but as evelynciara points out in another comment, it’s also important to make sure you don’t do anything that’s seen as cultural appropriation-y. There’s one world where marketing rare Chinese tofu as something other than tofu could lead to accusations of white-washing and bad PR overall*. That being said, I could imagine that branding it with some other names used for the specific tofus in China could work, since it wouldn’t be white-washing (I think?) and it wouldn’t carry the negative connotation of tofu.
I know these are all conflicting comments, so my advice is just to be thoughtful about the various considerations before committing to a name :).
*Particularly since veganism is sadly (anecdotally) perceived as being super white, even though that’s not true in America at least (BBC).
I think Cornelius and Lumpyproletariat make good points, but as evelynciara points out in another comment, it’s also important to make sure you don’t do anything that’s seen as cultural appropriation-y. There’s one world where marketing rare Chinese tofu as something other than tofu could lead to accusations of white-washing and bad PR overall*. That being said, I could imagine that branding it with some other names used for the specific tofus in China could work, since it wouldn’t be white-washing (I think?) and it wouldn’t carry the negative connotation of tofu.
I know these are all conflicting comments, so my advice is just to be thoughtful about the various considerations before committing to a name :).
*Particularly since veganism is sadly (anecdotally) perceived as being super white, even though that’s not true in America at least (BBC).