The vast majority of large institutional spending is somewhat static. When there have been major shifts, it is usually in response to the combination of highly successful marketing campaigns and new events.
Malaria has been largely ongoing, without much newsworthiness (to regular media outlets) or specific press. It’s funding therefore is likely to have stayed at a somewhat static level in most organizations.
In contrast, HIV/AIDS was emergent in previous decades. It went from nothing to being highly prominent in a short time period. Relatively large budgets were allocated against it because:
It showed a pattern of significant growth, and there was significant fear that not containing it could lead to runaway growth.
It emerged from 0 cases to being prominent, which was highly newsworthy.
There was a strong coordinated marketing campaign to get governments and IGOs to strongly address it.
HIV/AIDS funding came at a relatively high level as a result, and because funding is largely static and the problem remains, it has stayed that way.
The vast majority of large institutional spending is somewhat static. When there have been major shifts, it is usually in response to the combination of highly successful marketing campaigns and new events.
Malaria has been largely ongoing, without much newsworthiness (to regular media outlets) or specific press. It’s funding therefore is likely to have stayed at a somewhat static level in most organizations.
In contrast, HIV/AIDS was emergent in previous decades. It went from nothing to being highly prominent in a short time period. Relatively large budgets were allocated against it because:
It showed a pattern of significant growth, and there was significant fear that not containing it could lead to runaway growth.
It emerged from 0 cases to being prominent, which was highly newsworthy.
There was a strong coordinated marketing campaign to get governments and IGOs to strongly address it.
HIV/AIDS funding came at a relatively high level as a result, and because funding is largely static and the problem remains, it has stayed that way.