Here are a few typical use cases:
a process whereby a few team members have to collaborate (for example reviewing forms submitted via a webpage with one person doing the initial screening, selecting a subset of the forms for a second person to review and sending response to the form submitter). While this can be done using a spreadsheet and email, it does not scale well and has a lot of friction without a proper system. Building an end-to-end solution with notifications and automation allows scaling it up massively without increasing overheads.
creating data-driven reports allows making better decisions on the basis of trends rather than anecdotal evidence. Example: customer support team sees an increase of queries about a particular topic shortly after a software release. Flagging it up early speeds up getting it resolved and drives customer satisfaction.
storing better data about volunteers/donors to help tailoring more relevant marketing messages for them increasing engagement. Can I get a list of donors who recently attended an event and are interested in animal welfare? No problem!
In general, it’s about storing the relevant organization data in a way that contributes to getting more done, more efficiently and more transparently.