To be honest, I would have kept Cambridge in the name to maintain the prestige. This is something that EAs tend to underrate in my experience and seems more important than abiding some name confusion. But hoping the new name and structure works out for you.
One of the factors behind the rebrand was that ERA gives us greater flexibility over the future direction of the programme (e.g., in case if we think that running a similar programme in another location could be impactful). The rebrand was more compatible with our longterm vision for the org, and the upsides outweighed the downside of losing Cambridge from the organisation name. But the 2023 summer iteration of the programme will still be called the ERA Cambridge Fellowship.
To be honest, I would have kept Cambridge in the name to maintain the prestige. This is something that EAs tend to underrate in my experience and seems more important than abiding some name confusion. But hoping the new name and structure works out for you.
One of the factors behind the rebrand was that ERA gives us greater flexibility over the future direction of the programme (e.g., in case if we think that running a similar programme in another location could be impactful). The rebrand was more compatible with our longterm vision for the org, and the upsides outweighed the downside of losing Cambridge from the organisation name. But the 2023 summer iteration of the programme will still be called the ERA Cambridge Fellowship.