About my job: Head of Marketing @ Spark Wave

Hi! My name is Yanni Kyriacos. I am the Head of Marketing at Spark Wave. In particular I look after Positly and GuidedTrack.

I didn’t have the time to write a proper post about what I do, so I decided to just post my current to-do list in the hope it inspires a young whippersnapper to get into marketing.

I’ve made some confidential info anonymous but you should get the gist.

Happy to answer any questions in the comments below or be emailed at yannikyriacos@gmail.com

Anyway, here is my to-do list:

Complete Customer Interviews + create marketing strategy document

Research and launch ads in new ad channels (adwords, reddit, facebook)

Build Channel Plans for new target segment

Create a guide for building an MVP (maybe in partnership with X) and advertise it X, then pitch X in the content (i.e. content marketing)

Build out a program to surface and market extreme users for product X. Identify cool use cases for case studies

Assist in XYZ’s “Getting Started with X” video program. Use it to impove Onboarding, Discoverability and Aesthetics for the product

Conduct more customer interviews in segment X (see if worth investing advertising in)

Debug issue with Google Analytics

Continue to optimise ads daily—spend 60 mins on this

Examine pricing strategy for brand X—are the tiers adequate or will it suffer customer leakage?

Go back into Competitor A, B and C and do a review of their platform. Come up with recommendations

Review competitor ads. Create new ads off the back of them

Approach decision-makers of X and pitch Brand Y as a tool to help them accomplish ABC

Approach ABC type events (sometimes happen at co-working spaces) and suggest using A as a tool.

Write ads for X Channel

Research Newsletters for advertising X in

Work with engineering to set up automated interview processes for new customers

Review landing pages + user journeys and competitor landing pages and make recommendations

Brainstorm / research: how else could X video asset be used? find more advertising channels that use video

Run XYZ Ads to reach decision-makers within organizations that might benefit from X product

Check out LinkedIn groups where they discuss LinkedIn ad results (i.e. gather intel on how to boost performance)

Develop ideas to Productise + Showcase Quality Assurances processes on brand X

Give X feedback on their videos. Get feedback from Y on X’s videos