If you want to reach a very wide audience the N times they need to read and think about and internalize the message you can either write N pieces that reach that whole audience or N×y pieces that reach a portion of that audience. Generally, if you have the ability to efficiently write N×y pieces, then the latter is going to be easier than the former. This is what I mean about comms being a numbers game, and I take this to be pretty foundational to a lot of comms work in marketing, political campaigning, and beyond.
Though I also agree with Caleb’s adjacent take, largely because if you can build an AI company then you can create greater coverage for your idea, arguments, or data pursuant to the above.
Of course there’s large and there’s large. We may well disagree about how good LLMs are at writing. I think Claude is about 90th percentile as compared to tech journalists in terms of factfulness, clarity, and style.
You could instead or in addition do a bunch of paid advertising to get writing in front of everyone. I think that’s a good idea too, but there are also risks here like the problems that faces WWOTF’s advertising when some people saw the same thing 10 times and were annoyed.
If you want to reach a very wide audience the N times they need to read and think about and internalize the message you can either write N pieces that reach that whole audience or N×y pieces that reach a portion of that audience. Generally, if you have the ability to efficiently write N×y pieces, then the latter is going to be easier than the former. This is what I mean about comms being a numbers game, and I take this to be pretty foundational to a lot of comms work in marketing, political campaigning, and beyond.
Though I also agree with Caleb’s adjacent take, largely because if you can build an AI company then you can create greater coverage for your idea, arguments, or data pursuant to the above.
Of course there’s large and there’s large. We may well disagree about how good LLMs are at writing. I think Claude is about 90th percentile as compared to tech journalists in terms of factfulness, clarity, and style.
You could instead or in addition do a bunch of paid advertising to get writing in front of everyone. I think that’s a good idea too, but there are also risks here like the problems that faces WWOTF’s advertising when some people saw the same thing 10 times and were annoyed.