For another anecdotal data point—I found that both the contrast between where money is spent and where the suffering happens, and the cumulative death count were highly effective emotionally (the dots animation less so).
However, for me personally, I’m not sure ‘number of killed animals’ is the best measurement for negative impact. I could imagine viewing an animal farming industry where the animals got to live free and happy lives until their sudden painless deaths as a pretty positive thing—animals in the wild generally live in far worse conditions and it seems unrealistic to expect humans to keep animals in a happy environment if there was no gain from it whatsoever.
For another anecdotal data point—I found that both the contrast between where money is spent and where the suffering happens, and the cumulative death count were highly effective emotionally (the dots animation less so).
However, for me personally, I’m not sure ‘number of killed animals’ is the best measurement for negative impact. I could imagine viewing an animal farming industry where the animals got to live free and happy lives until their sudden painless deaths as a pretty positive thing—animals in the wild generally live in far worse conditions and it seems unrealistic to expect humans to keep animals in a happy environment if there was no gain from it whatsoever.