This Economics paper find a significant positive effect of celebrity endorsements on book sales—just some more evidence that this works!
Garthwaite, Craig L. 2014. “Demand Spillovers, Combative Advertising, and Celebrity Endorsements.” American Economic Journal: Applied Economics, 6(2): 76-104
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This Economics paper find a significant positive effect of celebrity endorsements on book sales—just some more evidence that this works!
Garthwaite, Craig L. 2014. “Demand Spillovers, Combative Advertising, and Celebrity Endorsements.” American Economic Journal: Applied Economics, 6(2): 76-104