I don’t think this use of NPS is substantially different from other uses of it. It’s a loyalty question which means that you ask it of people who purchased your product. If Apple asks NPS on a MacBook someone has to spend $1K+ on the laptop first. I don’t see how asking people who attend a conference is substantially different.
I’m not claiming NPS is a representation of the strength of the EA brand overall.
Also, while disagreeing with the post is fair game, I don’t think the sarcasm is helpful.
I don’t think this use of NPS is substantially different from other uses of it. It’s a loyalty question which means that you ask it of people who purchased your product. If Apple asks NPS on a MacBook someone has to spend $1K+ on the laptop first. I don’t see how asking people who attend a conference is substantially different.
I’m not claiming NPS is a representation of the strength of the EA brand overall.
Also, while disagreeing with the post is fair game, I don’t think the sarcasm is helpful.