Personal highlight: “When Veganuary asked participants about their number one motivation for taking part, 18% said the environment, and 21% said their health – but 40% said animal welfare.” I think I would have estimated something more like 25% animal welfare.
Yeah I was guessing more like 40:35:15:10 environment:health:welfare:other for UK in general, but that Veganuary had probably been pushing more welfare-heavy messaging so were getting a higher proportion of welfare folks, but still didn’t expect twice environment/health :)
Thanks for sharing!
Personal highlight: “When Veganuary asked participants about their number one motivation for taking part, 18% said the environment, and 21% said their health – but 40% said animal welfare.” I think I would have estimated something more like 25% animal welfare.
That finding pleasantly surprised me too! Though, I want to keep in mind that this is just one survey.
Yeah I was guessing more like 40:35:15:10 environment:health:welfare:other for UK in general, but that Veganuary had probably been pushing more welfare-heavy messaging so were getting a higher proportion of welfare folks, but still didn’t expect twice environment/health :)