Amazing! How long did it take to give out the 250 books by the way? Did people jump at the chance for a free book, or were only certain people interested?
Thanks Lauren, it look us about 8 months to give away that many books actually! EA NZ is pretty small group so far, so once we had exhausted our own networks like our FB pages and groups it was a bit slower—many we gave away at conferences we attended. We tried to make it clear that there is an expectation that they would read it and fill in the survey when it arrived to avoid people just taking a copy for their book shelf. But at the conferences there was a decent percentage (maybe 30-50% depending on the event) of people who accepted a book.
Amazing! How long did it take to give out the 250 books by the way? Did people jump at the chance for a free book, or were only certain people interested?
Thanks Lauren, it look us about 8 months to give away that many books actually! EA NZ is pretty small group so far, so once we had exhausted our own networks like our FB pages and groups it was a bit slower—many we gave away at conferences we attended. We tried to make it clear that there is an expectation that they would read it and fill in the survey when it arrived to avoid people just taking a copy for their book shelf. But at the conferences there was a decent percentage (maybe 30-50% depending on the event) of people who accepted a book.