Isn’t the message usually ‘Just $40 per month will buy xxx and achieve amazing thing yyy, please donate’? I feel like the charities mostly want to talk about what they are doing and subtly suggest an amount at the same time. There’s no real analogous statement they could make for percentages.
EA is in a somewhat different position as far as the messaging goes in putting the emphasis on the amount rather than on the activity. As it happens, 1% sounds less onerous to me than $40 per month.
Isn’t the message usually ‘Just $40 per month will buy xxx and achieve amazing thing yyy, please donate’? I feel like the charities mostly want to talk about what they are doing and subtly suggest an amount at the same time. There’s no real analogous statement they could make for percentages.
EA is in a somewhat different position as far as the messaging goes in putting the emphasis on the amount rather than on the activity. As it happens, 1% sounds less onerous to me than $40 per month.