Hi Tomer, congrats on the launch! I really love your designs.
Some questions/ideas:
What’s the profit margin like for each item? It would be cool if there were transparency about the profit from each item, and maybe a ticker at the bottom tracking how much has been donated so far.
I’m a little blackpilled from seeing so many ‘for good’ clothing items be a total wash—the net amount donated per item is often tiny in comparison to just donating to the charity. For example, someone sells a shirt for $20, the costs associated with making/selling the shirt are $15, they net $5 profit to donate from each t-shirt. As a consumer, why wouldn’t I just get a t-shirt at a charity/thrift shop for $2 and donate the $18 difference directly?
Another reason I’m a little cynical about clothing as a charity motivator is that a lot of people (in developed countries) are already pretty flush with clothing, and clothing is pretty labor and resource-intensive relative to the final product. Sewing/pieceing a garment is a difficult-to-automate task that requires a lot of (often poorly-paid) human labor for each shirt, a lot of resources for the cotton required to make the shirt, etc. Perhaps you should address your sourcing process on the site somewhere?
With the above points being said, I would totally buy a ‘shirt’ - literally just a button on the website where I can donate $x (where x = profit from a shirt) to AMF/Clean Air Task Force. Maybe a little cheeky but could also be a good marketing point with some copy. Or maybe it links to an image file that someone could print to a transfer and iron-on to a thrifted shirt?
Hi Tomer, congrats on the launch! I really love your designs.
Some questions/ideas:
What’s the profit margin like for each item? It would be cool if there were transparency about the profit from each item, and maybe a ticker at the bottom tracking how much has been donated so far.
I’m a little blackpilled from seeing so many ‘for good’ clothing items be a total wash—the net amount donated per item is often tiny in comparison to just donating to the charity. For example, someone sells a shirt for $20, the costs associated with making/selling the shirt are $15, they net $5 profit to donate from each t-shirt. As a consumer, why wouldn’t I just get a t-shirt at a charity/thrift shop for $2 and donate the $18 difference directly?
Another reason I’m a little cynical about clothing as a charity motivator is that a lot of people (in developed countries) are already pretty flush with clothing, and clothing is pretty labor and resource-intensive relative to the final product. Sewing/pieceing a garment is a difficult-to-automate task that requires a lot of (often poorly-paid) human labor for each shirt, a lot of resources for the cotton required to make the shirt, etc. Perhaps you should address your sourcing process on the site somewhere?
With the above points being said, I would totally buy a ‘shirt’ - literally just a button on the website where I can donate $x (where x = profit from a shirt) to AMF/Clean Air Task Force. Maybe a little cheeky but could also be a good marketing point with some copy. Or maybe it links to an image file that someone could print to a transfer and iron-on to a thrifted shirt?
I like your thorough analysis Larissa… I would love to have your critique on my project:
A Shop where 51% of profits are spent with good causes
Thanks