I’ve really struggled with this when writing AAC’s mission and vision statements. Historically our vision and mission statements have been much more pragmatic and realistic like speeding up the end of animal suffering through increasing talent density etc etc. and I agree with Emres point on the difficulty of communicating what we are doing to a broader audience. These kind of static vision statements whilst being pragmatic seem to be less inspirational to external stakeholders, staff and smaller donors.
So I’m leaning towards changing AAC to have a more broad directional vision statement because I think this is more likely to inspire actions and isn’t that the point of visions? So I guess my question is, do you think that organisations are really genuinely aiming for this goal with the thought that we should strive to achieve it in our lifetime and in their plans or do you think we are just trying to inspire action and that really our theories of change are more in line with the things we do have power over. If AAC was able to increase talent density in the movement and fix the talent bottlenecks I’d be pretty happy with us an organisation and think we’ve done “our bit” but I don’t think that would inspire my staff.
Thanks for writing this!
I’ve really struggled with this when writing AAC’s mission and vision statements. Historically our vision and mission statements have been much more pragmatic and realistic like speeding up the end of animal suffering through increasing talent density etc etc. and I agree with Emres point on the difficulty of communicating what we are doing to a broader audience. These kind of static vision statements whilst being pragmatic seem to be less inspirational to external stakeholders, staff and smaller donors.
So I’m leaning towards changing AAC to have a more broad directional vision statement because I think this is more likely to inspire actions and isn’t that the point of visions? So I guess my question is, do you think that organisations are really genuinely aiming for this goal with the thought that we should strive to achieve it in our lifetime and in their plans or do you think we are just trying to inspire action and that really our theories of change are more in line with the things we do have power over. If AAC was able to increase talent density in the movement and fix the talent bottlenecks I’d be pretty happy with us an organisation and think we’ve done “our bit” but I don’t think that would inspire my staff.