Some presentations stick with you after EAG. Some evaporate as you leave the room. While there is a lot of amazing content at EAG, I’d like to seem more consideration on how to deliver a message that sticks. From my experience presenting to the firing squad, here are some tricks of the trade -
1) Figure out who is your primary audience you are speaking to. If you try to cover everyone, you will usually lose everyone. 2) Narrow down to the one message you want them to walk away with. 3) Consider tying your main message to a Call to Action. 4) For an hour slot, consider the 10/20/30 rule. 10 slides—less is more; 20 minute talk (+ 20 minutes to fix the internet, A/V gear, etc + 20 minute buffer for audience interjections); 30 pt font—less is more; 5) Max 7 bullets per slide 6) DO NOT read the slide 7) Be authentic, for your audience to buy your message they need to buy into you
A plea to EAG Boston presenter...
Some presentations stick with you after EAG. Some evaporate as you leave the room. While there is a lot of amazing content at EAG, I’d like to seem more consideration on how to deliver a message that sticks. From my experience presenting to the firing squad, here are some tricks of the trade -
1) Figure out who is your primary audience you are speaking to. If you try to cover everyone, you will usually lose everyone.
2) Narrow down to the one message you want them to walk away with.
3) Consider tying your main message to a Call to Action.
4) For an hour slot, consider the 10/20/30 rule.
10 slides—less is more;
20 minute talk (+ 20 minutes to fix the internet, A/V gear, etc + 20 minute buffer for audience interjections);
30 pt font—less is more;
5) Max 7 bullets per slide
6) DO NOT read the slide
7) Be authentic, for your audience to buy your message they need to buy into you
If you prefer to hear it from an ex-Apple evangelist saying it more charmingly: https://www.youtube.com/watch?v=51TLge2peLc