Thanks for the write up and the cost effectiveness numbers look particularly promising! How much of the education / outreach efforts are targeted towards mothers vs fathers, are there cultural issues to address beyond benefits/educations etc?
Hi! Our content is varied and addresses a range of barriers, from pure misinformation (examples: fear that family planning can cause sterility, deformed babies, and harm to the womb) to “softer” barriers (examples: stigma and lack of spousal communication)
One of our most highly rated shows featured a prominent religious leader dispelling myths about the religious permissibility of using contraception. Testimonial shows where community members talk about their experience using contraception also do well, according to our research. We have also developed a serial drama where the listeners follow the stories of three families over eight weeks. Throughout the series, different characters experience different barriers and overcome them while learning more about their reproductive options. We also cover some other topics briefly in our serial drama, such as girl education and immunization.
In our last campaign, about 40% of content was targeted toward men, in the sense that we dispel myths that men primarily experience. Most of these ads and shows feature male characters and male role models.
That’s wonderful to hear, especially that you have a sense of the types of messages that can help break through for both men and women, and in the local cultural / religious context. Thanks!
Thanks for the write up and the cost effectiveness numbers look particularly promising! How much of the education / outreach efforts are targeted towards mothers vs fathers, are there cultural issues to address beyond benefits/educations etc?
Hi! Our content is varied and addresses a range of barriers, from pure misinformation (examples: fear that family planning can cause sterility, deformed babies, and harm to the womb) to “softer” barriers (examples: stigma and lack of spousal communication)
One of our most highly rated shows featured a prominent religious leader dispelling myths about the religious permissibility of using contraception. Testimonial shows where community members talk about their experience using contraception also do well, according to our research. We have also developed a serial drama where the listeners follow the stories of three families over eight weeks. Throughout the series, different characters experience different barriers and overcome them while learning more about their reproductive options. We also cover some other topics briefly in our serial drama, such as girl education and immunization.
In our last campaign, about 40% of content was targeted toward men, in the sense that we dispel myths that men primarily experience. Most of these ads and shows feature male characters and male role models.
That’s wonderful to hear, especially that you have a sense of the types of messages that can help break through for both men and women, and in the local cultural / religious context. Thanks!