From my (small) experience in climate activist groups, I think this is an excellent article.
Some other points in favour:
Organising for small, early wins allows your organisation to gain experience with how to win, and what to do with said wins. A localised climate campaign will help you understand which messages resonate with people and which are duds, and familiarise yourself with how to deal with media, government, etc.
It’s also helps to scale with your numbers: a few hundred people aren’t going to be enough to stop billion dollar juggernauts, but they can cause local councils to feel the heat.
One counterpoint: you shouldn’t be so unambitious that people feel like you’re wasting their time. If just stop oil had started with a campaign to put flower gardens outside public libraries, they wouldn’t have attracted the committed activist base they needed.
From my (small) experience in climate activist groups, I think this is an excellent article.
Some other points in favour:
Organising for small, early wins allows your organisation to gain experience with how to win, and what to do with said wins. A localised climate campaign will help you understand which messages resonate with people and which are duds, and familiarise yourself with how to deal with media, government, etc.
It’s also helps to scale with your numbers: a few hundred people aren’t going to be enough to stop billion dollar juggernauts, but they can cause local councils to feel the heat.
One counterpoint: you shouldn’t be so unambitious that people feel like you’re wasting their time. If just stop oil had started with a campaign to put flower gardens outside public libraries, they wouldn’t have attracted the committed activist base they needed.