Zusha! (the Swahili expression for “protest!”) is a road safety campaign launched in Kenya in 2015 by Georgetown University’s Initiative on Innovation, Development, and Evaluation in partnership with local authorities. The program aims to reduce road accidents through stickers placed inside of public service vehicles with messages encouraging passengers to complain directly to reckless drivers.
Evaluation
GiveWell rated Zusha! a standout charity from 2018 to 2021, when that designation was discontinued.[1] The organization is also featured in The Life You Can Save’s list of “best charities”.[2]
Further reading
Georgetown University Initiative on Innovation, Development and Evaluation (2015) gui2de launches Zusha! road safety campaign nationwide in Kenya, Georgetown University Initiative on Innovation, Development and Evaluation, May 8.
External links
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Rosenberg, Josh (2018) Announcing Zusha! as a standout charity, The GiveWell Blog, June 21.
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The Life You Can Save (2021) Zusha!, The Life You Can Save.