I’m a generalist and open sourcerer that does a bit of everything, but perhaps nothing particularly well. I’m also the Co-Director of Kairos, an AI safety fieldbuilding org.
I was previously the AI Safety Group Support Lead at CEA and a Software Engineer in the Worldview Investigations Team at Rethink Priorities.
Kairos (my org) doesn’t run a ton of ads, so we don’t do this, but one thing we recently started doing is to consistently push all of our funnel analytics data to PostHog, and then connect Claude to PostHog via MCP to pull out a more qualitative analysis of our application funnels for programs. I’ve thought this has been moderately helpful so far at identifying opportunities and letting us understand where applications are coming from.
Separately, I recently read this blogpost which goes over a similar workflow that is used by growth marketing at Anthropic. I think this is a pretty good reference for orgs thinking about doing this.