Hi Ramiro, thanks for sharing your concerns. In my response to Vasco’s comment, I explain why I don’t think our communications around the number of people who have signed the pledge is misleading. As for whether we take more credit than is due for pledge donations, I want to flag two important ways we try to ensure we aren’t overestimating our impact (among others):
We do not take credit for donations not recorded on the platform unless we have evidence from our surveys that additional pledge donations occurred (see our recording coefficient).
We only take credit for pledge donations that our survey of pledgers indicates we are causally responsible for (see our counterfactuality coefficient). In this impact evaluation, we estimated that we caused 33% of pledge donations.
If this is still your preference, you can resign from your pledge using this form. I hope I have understood your concerns, but please let me know if you have any further questions or concerns.
Hi Vasco, thanks for your response! Sorry for my delay in getting back to you, I have just got back from leave. I have tried to leave responses to your main points below, but if I have missed anything please let me know.
Re: our marginal multiplier: This is not something we have explicitly tried to model. The most relevant information I can provide here is that our bar for undertaking new pledge acquisition activities is that they must at least exceed 5x in expectation, but this is still not the same as our marginal multiplier for a number of reasons. While we hope to publish an estimate of our average multiplier for 2025 in early 2026, I currently don’t expect to try to explicitly estimate our marginal multiplier. One key reason for this is that, unless we have identified a very scalable method for growing pledges, our marginal multiplier estimate would change quite quickly as we receive more funding and so may only be relevant for a brief period.
Re: how we report the number of pledgers on the website: Thanks for sharing your thoughts here! I continue to think that the statement on our website is accurate and that it isn’t misleading to use the terms ‘community’ and ‘pledging’ here. Simply, these are the numbers of people in our community who have taken pledges with GWWC. I don’t believe the text makes a claim about the number of pledgers who are reporting their donations (which is not a requirement of the pledge) or the number who are fulfilling their pledge (which we don’t have a reliable estimate of). It isn’t clear to me why we should think that the median person who reads the statement would assume that 90% of pledgers are donating.
Re: modelling pledge value for different cohorts: This kind of regression modelling will be something we continue to consider implementing in future evaluations, but currently it isn’t clear enough to me that these models will be better predictors of future cohort pledge donations than the ‘average of recent years’ method we currently use. The trends to date have simply been too noisy for me to feel confident in any given mathematical model. I also think these models involve some tradeoffs in terms of time investment and legibility and that we also need to factor in these considerations when selecting our approach.
Re: Trial Pledges: We have not estimated the fraction of impact we attribute to the 🔸10% Pledge that was caused by the 🔹Trial Pledge, but I would roughly guess for recent cohorts it is somewhere in the vicinity of 5–20%. It is difficult to come up with a precise estimate because we don’t know how causally responsible the 🔹Trial Pledge is for the 🔸10% Pledge in these cases (as you note).