We are an international organization which helps animals, particularly farmed animals, as effectively as possible. To help us achieve our goal we use scientific evidence, careful reasoning and decades of experience.
We are impact oriented and use a wide array of tools to make the world a better place. Our current toolkit includes:
groundbreaking global investigations which expose animal suffering hidden behind the walls of factory farms,
negotiations with companies to make them ban the most cruel practices,
advocacy to secure legal milestones for animals,
influencing markets to introduce animal-friendly approaches,
in addition to this, we work to strengthen the capacity of the animal advocacy movement.