We are an international organization which helps animals, particularly farmed animals, as effectively as possible. To help us achieve our goal we use scientific evidence, careful reasoning and decades of experience.
We are impact oriented and use a wide array of tools to make the world a better place. Our current toolkit includes:
groundbreaking global investigations which expose animal suffering hidden behind the walls of factory farms,
negotiations with companies to make them ban the most cruel practices,
advocacy to secure legal milestones for animals,
influencing markets to introduce animal-friendly approaches,
in addition to this, we work to strengthen the capacity of the animal advocacy movement.
Fulfilling their commitment to phase out caged-eggs, made at the start of our cage-free campaign in 2016, Lidl Poland (the second-largest retailer) has announced that they are now 100% cage-free, affecting millions of hens annually.
To hold retailers accountable to their pledge to stop selling caged eggs by 01/01/26, our French team recently published an investigation into supermarkets that still sell caged eggs, which garnered significant national media attention. We estimate that between TV, radio and online coverage the news of the investigation will have reached several million people. The pressure from this prompted multiple responses from the retailers to the media about their cage-free commitments.
Our UK team, formerly known as Open Cages, has rebranded as Anima, reflecting their role as part of Anima International which is active across six countries and focused on the highest-impact interventions for animals. Our UK work remains centred on eliminating fast-growing chicken breeds, which currently account for ~90% of the over one billion chickens raised in the UK annually.
The animal advocacy movement in Central Asia is small but developing. Together with our partners in Kazakhstan, we announced the second annual conference on animal advocacy in Central Asia (CAAAF — Central Asian Animal Advocacy Forum), taking place on 04/04/2026.