Two reasons:
- Our biggest program (large transfers) allows families to select a single head of household to receive the funds. Women often handle household spending so are slightly over-represented as the recipient in this program.
- We run a few specialty programs that are explicitly targeting women (e.g. this nutrition program or this cancer program)
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Great idea! edited to encourage posting down here too, in addition to through the form.
We do have a page in Arabic for non-English readers. However, an important part of building trust with zakat givers is transparency and directness (donor=>GiveDirectly=>Yemeni recipient). Rather than market/collect zakat through another organization as a pass-through, we opted to stick with the simplicity that has appealed to other donors. UNHCR is a secular organization with a successful zakat campaign marketed under their name, albeit a much more famous name than GiveDirectly.
Another way we plan to bridge the gap: working with Muslim groups and influencers to share the campaign.