Darren “We don’t push hard for donations. Our primary goal is to educate and inspire, not fundraise. Donations are a bonus. We usually have sponsors for the videos, and the money we earn from those sponsors goes directly to the projects. In the case of the GiveDirectly video, we made a $200,000 donation, and anything beyond that is a bonus. However, someone who saw the video is now matching up to $150,000, which will help reach the fundraising goal.”
If you want to help this match succeed, reshare the campaign page or Darren’s X post.
Also here’s our blog on how we optimize matches to maximize impact.
While the broad cash program in this study is certainly more expensive per family than other global health programs, the researchers note that if the cash was targeted to pregnant women in their third trimester, it could be “comparably cost effective to a number of WHO-recommended maternal and child health interventions, even without taking into account other possible benefits of unconditional cash transfers (such as consumption gains).”
We’re launching a pilot this fall in Kenya specifically for pregnant women to learn just how much more cost-effectively cash can improve infant and maternal health, one of our many tests to improve our programs for specific outcomes.
(updated our post above to clarify this)