Hi there, answering on behalf of Veganuary. We have a funding gap of c. 450k USD until the end of our financial year in February 2025.
What We Do
Veganuary is an international organisation (and charity registered in England and Wales) that is changing the way we eat by driving a global shift towards plant-based foods with the aim to reduce the number of animals suffering in factory farms.
Although Veganuary is best known for our 1-month challenge encouraging millions of people to try vegan in January and beyond, our work is actually most valuable as a mechanism to enable corporate engagement. By creating millions of vegan-curious shoppers every January, as well as generating press and social media hype around the campaign, we incentivise brands, retailers and restaurants to launch new plant-based options as well as promote and discount their existing vegan foods. This increased availability, visibility and affordability of alternative proteins helps drive increased consumption and acceptance across wider society while reducing the amount of animal products that are being consumed.
Due to the effects of the difficult economic climate, Veganuary is currently facing significant funding shortages and had to scale back recently by closing our Brazil office. We are still facing a funding gap of c.450k USD until the end of our financial year (February 2025). That is why any extra donations would currently go toward closing our funding gap.
What We Hope To Achieve When Closing The Funding Gap
If we are able to close our funding gap, we are striving for the following achievements for the 2025 campaign:
More than 26 million people take part in Veganuary 2025 and try eating plant-based in January (based on external surveys and population estimates)
Over 2000 new vegan products and menus launched for Veganuary; over 400 major food businesses work in direct collaboration on their Veganuary branded campaign; 300 businesses take part in the workplace challenge; 10 long-term commitments by major companies
Over 10,000 media stories about Veganuary and plant-based eating
Some Key Facts from the 2024 Campaign
25 million people worldwide participated in Veganuary by eating plant-based in January 2024 (based on YouGov surveys and population data in our core countries)
A survey conducted by Veganuary among its email participants revealed that 81% of respondents reported either staying fully vegan or reducing their animal product consumption by at least half, even six months after participating in Veganuary for the first time
Over 2,100 new vegan products and menu items were launched for Veganuary 2024 globally by thousands of participating businesses
Over 10,000 media stories featured Veganuary around the world
In Germany the National Statistical Institute (destatis) published data that showed that large supermarket chains and other food retailers sold between 5-10% less meat in January 2023 and January 2024 than the average for the preceding months of February to December.
Matching Component
Any donations to Veganuary are currently being matched, therefore doing twice as much good. If you’re interested in supporting Veganuary, you can donate here or get in touch with me directly at ria@veganuary.com. Thank you for your consideration!
Hi there, answering on behalf of Veganuary. We have a funding gap of c. 450k USD until the end of our financial year in February 2025.
What We Do
Veganuary is an international organisation (and charity registered in England and Wales) that is changing the way we eat by driving a global shift towards plant-based foods with the aim to reduce the number of animals suffering in factory farms.
Although Veganuary is best known for our 1-month challenge encouraging millions of people to try vegan in January and beyond, our work is actually most valuable as a mechanism to enable corporate engagement. By creating millions of vegan-curious shoppers every January, as well as generating press and social media hype around the campaign, we incentivise brands, retailers and restaurants to launch new plant-based options as well as promote and discount their existing vegan foods. This increased availability, visibility and affordability of alternative proteins helps drive increased consumption and acceptance across wider society while reducing the amount of animal products that are being consumed.
Due to the effects of the difficult economic climate, Veganuary is currently facing significant funding shortages and had to scale back recently by closing our Brazil office. We are still facing a funding gap of c.450k USD until the end of our financial year (February 2025). That is why any extra donations would currently go toward closing our funding gap.
What We Hope To Achieve When Closing The Funding Gap
If we are able to close our funding gap, we are striving for the following achievements for the 2025 campaign:
More than 26 million people take part in Veganuary 2025 and try eating plant-based in January (based on external surveys and population estimates)
Over 2000 new vegan products and menus launched for Veganuary; over 400 major food businesses work in direct collaboration on their Veganuary branded campaign; 300 businesses take part in the workplace challenge; 10 long-term commitments by major companies
Over 10,000 media stories about Veganuary and plant-based eating
Some Key Facts from the 2024 Campaign
25 million people worldwide participated in Veganuary by eating plant-based in January 2024 (based on YouGov surveys and population data in our core countries)
A survey conducted by Veganuary among its email participants revealed that 81% of respondents reported either staying fully vegan or reducing their animal product consumption by at least half, even six months after participating in Veganuary for the first time
Over 2,100 new vegan products and menu items were launched for Veganuary 2024 globally by thousands of participating businesses
Over 10,000 media stories featured Veganuary around the world
In Germany the National Statistical Institute (destatis) published data that showed that large supermarket chains and other food retailers sold between 5-10% less meat in January 2023 and January 2024 than the average for the preceding months of February to December.
Matching Component
Any donations to Veganuary are currently being matched, therefore doing twice as much good. If you’re interested in supporting Veganuary, you can donate here or get in touch with me directly at ria@veganuary.com. Thank you for your consideration!